At your company, you are responsible for the production of final, printed, on-brand, professional materials. Whether that is an important customer-wide communication on company letterhead or your next direct mail piece, you are the one managing the print process.
Right now, you probably outsource at least some of these materials to a print shop. You’re paying thousands a year in costly markups in order to achieve the perfect look and feel. Even then, you’re sometimes left wasting stacks of prints because you found an error, or maybe were talked into buying more than you needed to justify the cost of printing. The print shop employees don’t know your brand standards, so sometimes the quality of the piece isn’t exactly what you were hoping for.
Or maybe you’re attempting to run your print jobs on the office-grade copier. Let’s face it- you can’t do everything on your wish list with this equipment, and you’re probably jamming up the workflow of everyone else around you who needs to use the printer as well. You are limited in your choice of paper stock and finishing, and you constantly have to reload the paper tray.
Many companies believe that their current print volume does not justify bringing their print production in house as a viable option. Think again- we’ve outlined the top 10 capabilities that your company will gain if you bring your print production in house. Read on to see how in house print production can make your job a lot easier, while allowing you to create more effective, impactful pieces for your business and helping to keep an eye on your bottom line.
10. Image Quality
We all know the importance of brand colors. We choose our colors carefully because they help us tell our story. In-house print production allows for colors to remain consistent across all platforms — with the reliability of your watchful eyes on the final piece.
9. Paper Stock Variety
Each marketing piece performs best on a specific type of paper stock. Imagine having the freedom to decide what your end-product will look like. Plus, traditional MFPs limit your choice in paper, excluding options that break-through the clutter, like cardstock or glossy. Print shops leave you at the mercy of their pricing and availability.
8. Finishing Options
Increase engagement and impact of your printed materials by utilizing finishing options that production equipment can offer — without the costly markups of a print shop.
What if you’re on a deadline? And your print shop closes at 5?! Companies who invested in production machines have reported a 500% decrease in downtime.
6. Variable Data Printing
Also known as “One to One Marketing” or “Personalized Printing”. Offers targeted messaging to prospects through the use of names, locations, etc. The targeting options are endless! So, what elements of your marketing piece can you personalize with VDP?
- Photo or Logo
And the best part? Check out the results!
- +31.6% Profit
- +36% Response Rate
- +48% Repeat Order
Say goodbye to the days where you can trust yourself to print important company materials. With production machines, you can build out once-complicated workflows and save as presets for anyone to replicate on their own.
- Human Resources can now print Employee Handbooks for every new hire.
- Your Billing team can print individualized invoices for all of your customers using VDP.
- The new Marketing Intern can now restock your collateral.
- Sales reps can stop in between meetings to print the ever-important proposal.
4. Print on Demand
Print what you need, when you need it. How often have you printed something in bulk only to find an error and have to pitch it all? The ability to print on demand cuts back on waste and saves your business money. Statistics show 45 trillion pages are printed annually. Out of those pages, 9 trillion pages are wasted every year. That means your business is probably wasting upwards of 20% of your printed materials annually.
3. Security, Compliance, & Control
If you’re in a regulated industry, you need to have absolute control over your documents in order to maintain compliance and to protect sensitive information. And when outsourcing a print job, you have no control over how your information is being handled once it leaves your hands.
Never miss another deadline. In-house production lives for your schedule. Production print gets you home in time for dinner through the use of less manpower, paper capacity, reliability, and speed.
1. Your Bottom Line
If your print volume is already high, the switch from traditional print methods to the adoption of a production machine will lower your overall spend. No more hidden costs, know your cost per page of print, accidental/outdated waste, manpower, risks, and downtime.
Don’t let your company suffer from the costly markups of print shops, or the downtime resulting from the office printer any longer. Origami can help your company bring production print in house. See a demo today and learn how Origami can benefit your company!